It is claimed that coherence is influenced by context of situation, context of culture, cognitive model and psychological setting. The comparative analysis between Chinese tourism texts and English ones provides the basis to propose the coherence strategies in the tourism texts’ translation from Chinese into English. The first step is to find out the potential coherence constructed in the original texts, and then reconstruct the situational coherence and semantic coherence in the target texts, which means to add background knowledge and shift perspective in the situational default and add, delete and rewrite cultural information in the cultural default.