The gender differences can result in the differences of learning motivation between male and female college students.To find out the potential study influence factors, a learning-motivated model of male and female college students was built by combining the theory of planned behavior with a structural equation model, and applied to analyze the valid 1 398 survey samples from University of Shanghai for Science and Technology.The result indicates that the variable of perception behavior control as an alternative strategy of actual control conditions, can forecast directly the probability of study behavior occurrence.In comparison, the learning attitude variable and the learning behavior norm variable exert less influence on learning behavior.Further more, the degree of influence of potential factors in the three variables was obtained by a comparative analysis of factors load, which provides scientific basis for a school to adopt corresponding educational measures and policies.