Nowadays,with the rapid development of science and technology as well as the global multicultural trend,popular culture has already been an indispensable part of the daily life of contemporary college students.Loving the popular culture has become a form of keeping up with the times and revealing their charming youth.Therefore,facing the challenge and influence of popular culture,this paper explores its influence on contemporary college students through questionnaire investigation and analysis from different perspective.This paper also puts forward some suggestions for guiding college students to be more rational when dealing with popular culture,building a proper aesthetic idea for popular culture as well as promoting the comprehensive and healthy development.