The paper makes an analysis of C-E and E-C tourism-themed translation styles in light of functional equivalence.The Skopos Theory and those by Newmark and Nida have one thing in common—functionalism,albeit on different focus.Translators should refrain from a one-size-fits-all approach to the translation practice and adopt one which well serves the pragmatic purpose.A comparison is made between English and Chinese versions to highlight the functions in the different contexts.