Memes are duplicated,transmitted and developed by means of simulation,among which those with strong duplication,wide spread and long life become strong memes.The news writer frequently adopts proper communication strategies to transform idioms,proverbs and popular songs so as to construct strong memes in headlines.It turns out that strong-meme-based news headlines can be more eye-catching and more probable to be widely spread.Memetics not only provides a new angle for the research of news headline but also effectively explains what excellent headlines should be like.