Abstract:Based on literatures review,field survey,experts' interview,questionnaire and data analysis,a SWOT analysis was conducted to identify opportunities and challenges of sports tourism in Shanghai.There were some problems,such as shortage of resources,weak market operation,ineffective advertising,and competition from other parts of China.Nevertheless,Shanghai has reginal advantages,such as multiple sports events,world-class sports venue and fast-growing economy.Furthermore,the national strategy of "one belt and one road" would also bring new opportunities for sports tourism in Shanghai.