Based on the diverse names of grape wines,this paper delves into the unique artistic conception of the borrowed words in Chinese from the perspective of domesticating translation with reception aesthetics,involving the methods of transliteration and translating Chinese morphemes by transliteration.By means of analyzing the examples of mistranslation and with the translation strategies of the names of grape wines,this paper emphasizes the vivid and understandable effect of domesticating translation.It is proved that language handling should be as accessible to the target readers as possible to enhance their comprehension and acceptance with lively contents as well as natural styles.