Courses in economic and management attach importance both theory and practice.Nowadays,it is necessary for every college teacher to explore how to carry out the curriculum reform on the practice part of course education so as to catch up with the development in modern times.As a case study of the course Chinese Business which is opened to international students,this paper studied the teaching practice of business simulation and its teaching innovative reform.Base on the transmission mechanism from the media,this paper explored the teaching mode and innovation by means of the self-media mechanism when doing business simulation in the course.As a result,applying the self-media communication mechanism to the college management courses for the business simulation can promote the construction and integration of teaching subject and teaching resource,and the two-way teaching knowledge network,thus to improve students' practical ability,initiative,innovative ability.