Taking the translation of off-road vehicle (ORV) brochure as an example,this study analyzes the translation methods of multimodal texts with image and word in product brochure,discusses on the features of the image and word and difficulties in translation.According to the theory of Moorage,the meaning of images defines translation of words and sentences,which is mainly represented by definition of specific referent of words and translation of polysemant.This framework can help clarify the abstract meaning of words.According to the theory of Relay,the meaning of images supplements the translation of word.The study intends to provide new methods for translating graphic texts such as ORV or other vehicle brochures,shedding a light for translating other products brochures.