Colleges and universities in the new era are now confronted with the core question about “what kind of talents are supposed to be trained and for whose interest to train talents”. In order to solve problems such as a mismatch between humanistic thought and professional education, an insufficient combination of moral value education with professional education, we center on how to promote higher education from the dimension of knowledge and capability to that of value, and on how to remain true to the original purpose of education. This paper incorporates the requirements of Chinese engineering education into all the courses, systematically integrates moral value elements into professional courses for engineering students. During the exploration, the case database of moral value education integrated into professional curriculum knowledge has been built, revolving around scientific thinking, craftsman spirit and patriotic feelings. In combination with the centennial history of the university, the teaching reform focuses on improving the teaching method which introduces the school-enterprise collaborative education mechanism, and on the comprehensive implementation of moral value education in teaching to achieve value guidance and cultivate outstanding talents for the national intelligent manufacturing equipment industry.