The moral value education in courses of colleges and universities is related to the fundamental question as to what kind of talent, how to cultivate talent, and for whose interest to cultivate talent. It is very important to strengthen moral value education in classroom teaching and highlight value guidance m. This paper combines the teaching experience of Art physics for liberal arts majors with the teaching reform of Art physics courses in University of Shanghai for Science and Technology. Through the exploration of moral value elements, discussion of classroom teaching content, integration of moral value education, and the reform of curriculum assessment, we have improved effective moral value education in the course of physics for liberal arts undergraduates constructing a new mode of moral value with new characteristics.