With the rapid development of information technology and iterative upgrading of Internet technology, the intelligent media that use artificial intelligence and big data technology to reshape the process of information production and dissemination is profoundly changing the ecology of ideological and political education to college students. Characterized by immersive exposure, personalized experience and precise recommendation, the intelligent media bring about precise, rich, equal and unlimited educational resources and channels for ideological and political education, but also produce a series of problems and challenges such as mainstream cultural dissolution, online-tranfic-spike first, information cocoon, privacy disclosure, and social phobia. In order to promote the ideological and political education of college students with high quality, we need to take advantages of intelligent media dialectically, persist in the supply-side reform, precisely design the content for education; stick to the demand-side drive, precisely portray the educational images ; cooperate with students’ family, college and society to perfectly enhance intelligent media literacy; believe in intelligent empowerment to build an exact evaluation system; and finally achieve empathy in immersion, resonance in personality, accuracy in a win-win situation. All in all, we will comprehensively enhance the quality and effect of ideological and political education of college students.