Strengthening construction of campus culture is significant to improving the ideological and political work in colleges, deepening the educational reform, enhancing the comprehensive image and sense of identity of colleges. It is also an important way to promote the students’ all-round development and teachers’ and students’ devotion to college. Taking the practical campus creative design of University of Shanghai for Science and Technology (USST) as an example, we collected and extracted campus cultural symbols, focus on the visualization design methods and communication means of campus cultural symbols, and summarizes a variety of design practice methods including feature reconstruction method, feature description method, image shaping method and graphic creation method.