The image of traditional Chinese medicine is a microcosm after the collapse of the Chinese image in western society, and it is again displayed in the Chinese American literature. The literature shows us a broken and distorted image in a foreign country under the dual pressure of scientism and strong culture. The image created by literature cannot reproduce the reality, but the social collective imagination caused by the literary image needs correcting. The solution is to use influential and direct methods instead of literary communication and description, such as Big Data and online communication, and it is really indispensable to establish our own cultural system.