The Publicity work of the Party’s theories, principles, policies and resolutions among university students is important for the Party’s publicity work in colleges and universities. In the context of media convergence, new changes have occurred in the environment, platform carriers, communication methods, and discourse systems involved in the Party’s publicity work among university students, which are characterized by mass communication, matrix communication, three-dimensional communication, audience-oriented communication, and interactive communication. Therefore, we should take advantage of media convergence and continuously innovate the Party’s publicity work among university students. Specifically, we should focus on multiple subjects, increasingly improve the collective competence and vitality of student teams engaging in the publicity work; we should be particular about the content which will be inspiring attractive and persuasive; we should use innovative methods to continuously expand the range, depth, and effectiveness of the Party’s publicity work carried out by the university students.