The development of new quality productive forces urges improvement of total factor productivity in the publishing industry. This research follows the idea of “connotation value ?theoretical mechanism?strategy construction”, firstly defines the connotation and value of total factor productivity in the publishing industry, and then proposes three theoretical mechanisms, namely, the new production tools are the foundation for improving total factor productivity in the publishing industry, the innovative objects are the wheels driving the improvement of total factor productivity and the quality talents are the wings propelling total factor productivity. And then, it puts forward the three theoretical mechanisms of new production tools, innovative objects and quality talents for total factor productivity enhancement in publishing, and analyzes the new intelligent production tools, new innovative labour objects and the new high quality labourers.