This paper analyzes the cover illustrations of China Daily Global Weekly and studies their strategies for constructing and conveying the national cultural image. Through a systematic review and analysis of the cultural cover illustrations in the newspaper during 2019-2024, the study finds that these illustrations express a multi-dimensional portrayal of traditional, modern, and futuristic China, showcasing a national cultural image deeply rooted in heritage, characterized by harmonious coexistence, openness and inclusivity, and a spirit of keeping pace with the times. The research further suggests that cover illustrations play a vital role in cultural communication. With their intricate composition, vivid cultural storytelling, and an equitable, respectful narrative perspective, they achieve a harmonious integration of content and strategy, effectively enhancing the effectiveness of China’s international communication.