Based on Actor-Network Theory(ANT)，this paper explores the development of marketing models driven by AIGC technology, identifying three critical transformations: heterogenization of actors, intellectualization of translation, and dynamic expansion of networks. The underlying logic embodies the intellectualized reconstruction of the “ren-huo-chang” (human-goods-place) triad, serving as a deconstruction of the intellectualized transformation pathway for the future development of advertising marketing. Additionally, this research innovatively proposes a dual-intelligence adaptive governance framework, which balances technical rationality and humanistic values by aligning the values of core actors. The framework provides new tools for marketing theories in the digital-intelligent era, heralding AIGC’s transition from tool-based empowerment to ecological-level intellectualized leap.